I guess the service is for those people who have yet to figure out those new fangled gadgets with a built in alarm, clock and radio. What do you call them? Oh yeah, alarm clock radios. Okay, that was a tad sarcastic. I mean, who hasn’t managed to mess up setting their alarm clock radio at least once? And there is always the chance of a power outage during the night. Maybe subscribing to a wake up call service means you’re responsible, not stupid.

David Batchelor, [co-]owner of WakeupLand says a lot of parents use his service. They are using it for their college students to make sure that their kids actually get up in the morning, Batchelor said. They sign up their kid’s cell phone number, and then that way they can be sure that their son or daughter gets up for class. We have a lot of people who are diabetics [using the wake-up calls], people that have a hard time waking up in the morning. And we have older people who use it for a medication reminder.

The wake-up call has become more than just a phone call. Customers can determine what they want to hear on the other end of the line. The Web site offers options such as a joke of the day, fun facts and sports reports.

Touted as a reliable and convenient alternative to the alarm clock, ... WakeUpLand is an automated, personalized wake-up call service. No longer just the purview of hotels, wake-up calls can come to you wherever you are. The [service] makes calls to any phone, land line or cellular, in the United States and Canada.